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New Exhibit: Beverage Lab at World of Coca-Cola

Category Event Calendar

Past Dates & Times

  • Fri, Nov 10, 2023 - Sun, Dec 31, 2023


The World of Coca-Cola
121 Baker St NW


Beverage Lab – World of Coca-Cola’s most immersive experience to date – is now open in downtown Atlanta. The new exhibit offers guests a chance to explore the science, creativity and innovation that fuel Coca-Cola’s diverse lineup of drinks. Throughout the exhibit, guests will have the opportunity to demystify the process of crafting well-balanced flavors, learn about the science of carbonation and uncover more about ingredients that have nutritional and wellness benefits. In the sampling area, guests can sample storied classics from the Coca-Cola vault, including fan favorite TaB and contentious New Coke, and participate in the beverage development process by tasting unreleased formulas and providing feedback to help develop the next big hit.

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