Category Event Calendar

Dates and Times

  • Sat, Oct 10, 2020 - Sun, Oct 11, 2020


Georgia World Congress Center
285 Andrew Young International Blvd


Co-created by longtime business partners Dwayne Johnson and Dany Garcia, Athleticon is a live event experience in the pioneering category of fitness entertainment, taking place on Saturday, October 10th and Sunday, October 11th at the Georgia World Congress Center in Atlanta, GA. Inspired and fueled by their shared vision and the culmination of decades of lessons learned, Athleticon is an immersive event with curated programming bringing together the best of athletics, wellness and entertainment. Folded seamlessly into the expansive and flourishing portfolios of Seven Bucks Companies and The Garcia Companies, Athleticon delivers an unforgettable, one-of-a-kind experience rooted in Garcia and Johnson’s shared passion for authenticity and strong storytelling, but in an entirely new way.

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